Video: Leki unveils UNGROUNDED featuring Mikaela Shiffrin

By Published On: May 5th, 2020Comments Off on Video: Leki unveils UNGROUNDED featuring Mikaela Shiffrin

LEKI is proud to announce the launch of their new digital series UNGROUNDED, created and directed by Ben Clark in partnership with Ski Racing Media, starring four LEKI-sponsored women athletes all with unique paths to the outdoors. Ski mountaineer Caroline Gleich, Olympic alpine champion Mikaela Shiffrin, ultra-runner Meredith Edwards, and outdoor explorer Sunny Stroeer share their individual stories of the ups and downs of living their passion and breaking ground in a previously male-dominated culture.

https://www.facebook.com/skiracingmedia/videos/2972857879459450/

The strongest female ski racer in the game today, Shiffrin has the guts and courage of the heroes of yesteryear. In Episode 2 she reveals that skiing our best is a standard we have to set and hold for ourselves-win or lose.

“At LEKI, we’re fortunate to have the opportunity to work with powerful women who are pushing their sport every day,” said Patrick Meehan, Marketing Manager for LEKI USA. “These women all work tirelessly and often under the radar to push their own limits and are paving the way for a new generation of mountain athletes. It’s our pleasure to help shine a spotlight on their accomplishments.”

LEKI has supported women in the outdoors from the very beginning. From professional skiers and mountaineers to trail runners and weekend warriors, LEKI makes women-specific poles to support every adventure. UNGROUNDED expands upon that foundation, telling the story of the brand and the role LEKI fulfills in the athletic career of women in the outdoors.

In memory of Jeffrey Scott Shiffrin 1954 – 2020, LEKI asks for fans of the episode to consider donating to US Ski & Snowboard or The Alzheimer’s Association in his honor donations.

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About the Author: Mackenzie Moran

Born and raised in Metro-Detroit, Michigan, Mackenzie grew up ski racing all over the Mitten.​ She moved out west in search of mountains and attended the University of Oregon, where she achieved degrees in Journalism and Environmental Science. She raced USCSA and was captain of the UO Alpine Ski Team.