Tour de France and VeloNews renew Tour de France Official Guide agreement
Tour de France and VeloNews renew Tour de France Official Guide agreement{mosimage}
The Official Guide to the Tour de France is a high-quality, perfect-bound magazine of 148 pages that exhaustively previews each year’s Tour de France. Appearing in June before each year’s race, the Guide is packed with features, photos and stats on the world’s largest annual sporting event. And with American hero Lance Armstrong defending his title for the last time at this July’s Tour, interest in the event has never been higher in the United States.
The Guide is sent to all VeloNews subscribers, and it has bonus distribution to newsstands and bike shops across North America. Not only is it by far the best selling VeloNews special issue, but reader surveys consistently call it a reader favorite.
Tour de France race director Jean-Marie Leblanc explains, “VeloNews been covering the Tour de France longer — and more consistently — than any other American cycling magazine. More than anyone, they understand the Tour. We have been extremely pleased with the Official Guide produced by VeloNews and are happy to once again welcome them as a publishing partner.”
VeloNews Advertising Director Steve Brawley says, “The Official Guide gives advertisers an exceptional opportunity to reach their key customers, who will study every page, every day during the Tour’s month-long competition. The Guide is the indispensable armchair companion for all cycling fans in July, and it offers advertisers the greatest concentrated single exposure in the cycling market.”
The publication also includes a special section on the North American riders and TV schedules. Besides pages of information on the teams, the athletes, the bicycles and the 21 stages of the 2005 Tour de France, the Guide will feature in-depth stories on the Tour and its 102-year history written by top cycling journalists in Europe and the U.S., and feature stunning pictures by the Tour’s leading photographers. “This is a must-buy souvenir edition for every cycling fan,” adds Brawley.
Space close for the Official Guide to the Tour de France is April 28. To advertise, please contact your account executive at VeloNews immediately.
About The Tour de France
Founded in 1903, the Tour de France is the world’s leading bicycle race. The Tour is owned and run by the Paris-based Amaury Sport Organisation (ASO), which in addition to the Tour de France operates the Paris-Dakar motor race, the Enduro du Touquet motorcycle race, the Marathon de Paris plus numerous other sports competitions.
About VeloNews
Founded in 1972, VeloNews is the world’s leading competitive cycling magazine. Parent Inside Communications also publishes Inside Triathlon, and Ski Racing, the market leading multisport and ski titles. The firm also publishes books under its VeloPress and PeakSportsPress imprints, runs the VeloGear and PeakSportsGear catalogs, and operates VeloSwap, the leading consumer bike shows. In addition, the company operates market-leading web-sites for all brands.
For more information, please contact:
For the Tour de France:
Christophe Marchadier +33 (1) 41 33 15 35
Matthieu Desplats +33 (1) 41 33 15 30 or asopresse@aso.fr
For VeloNews, telephone 303/440-0601:
Steve Brawley, advertising director, ext. 140 or SBrawley@insideinc.com
Jon Stierwalt, Account executive, ext. 109 or jstierwalt@insideinc.com
Amy Walker, marketing manager, ext. 113 or awalker@insideinc.com
About the Author: Pete Rugh
