Image Credit: GEPA

Winter4Kids at the National Winter Activity Center, the nation’s first and only fully dedicated youth winter sports facility, announced today a partnership with U.S. Ski & Snowboard and the International Federation of Skiing (FIS) to host the first ever NorAm Cup parallel event in the United States.  Taking place in Vernon, New Jersey, at Winter4Kids, the NorAm Cup event is scheduled for February 14, 2020, and will offer an exciting format with head-to-head competition featuring some of the best alpine athletes in the world and a record $75,000 prize offering.

This partnership brings parallel competition on the NorAm Cup to the U.S. for the first time.

“Head-to-head parallel competition is an exciting event and we are thrilled to host with U.S. Ski and Snowboard to showcase the sport under the lights of our state-of-the-art facility,” stated Schone Malliet, Founder and CEO of Winter4Kids. “By hosting the NorAm Cup parallel event, we have been granted a unique opportunity to utilize our facility as an international stage for winter sports. In addition to introducing winter activities to children throughout the tri-state area, our goal is to bring top-notch competitive events to the NY Tri-State area and help grow the sport.”

The NorAm Cup strives to prepare athletes for the FIS Ski World Cup, and U.S. Ski & Snowboard is promoting this format at the grassroots level in an effort to develop future World Cup parallel champions. The event features a head-to-head slalom with a knockout format each round. It is an exciting event for spectators and a unique opportunity from a broadcast standpoint, showcasing multiple world class athletes from North America.

“U.S. Ski and Snowboard is very excited to team up with Winter4Kids at the National Winter Activity Center to bring this Cup event to the New York Tri-State area,” added Tiger Shaw, President and CEO at U.S. Ski and Snowboard. “It’s exciting to partner with a like-minded organization dedicated to increasing the visibility of our sport as we lead up to the 2022 Olympics in China.”

Winter4Kids is the nation’s only nonprofit dedicated winter activity program and facility for youth only, serving school age children of all economic backgrounds.

“I’m psyched to hear that Winter4Kids and the National Winter Activity Center will be hosting this NorAm parallel event,” said double Olympic champion Ted Ligety. “Winter4Kids’ mission is great, and accessibility to skiing is super important for the future health of the sport of alpine ski racing. The parallel format makes for an exciting spectator event, and the prize purse is an added bonus that should draw elite-level athletes and create some good, healthy competition.”

The parallel format has become a mainstay on the World Cup Tour over the past several seasons and also made its debut as an Olympic medal event at PyeongChang 2018 as the team event.

“This NorAm event sounds like so much fun!” said three-time Olympic medalist and three-time reigning World Cup overall champion Mikaela Shiffrin. “I’ll be competing on the World Cup tour in Europe, otherwise I would for sure be there. It is vital that we find ways to make the sport more accessible, and the mission of Winter4Kids and the National Winter Activity Center is just what our sport needs in order to grow and thrive. On top of that, fans love the head-to-head atmosphere and that dual format will be showcased more and more in the coming years, so this should be a great event for both athletes and spectators!”

U.S. Ski & Snowboard has had a long relationship with the National Winter Activity Center and Winter4Kids since its first season in 2015.

Winter4Kids is a youth-focused nonprofit organization that changes lives through winter activities. They provide mentor-based, experiential learning and encourage kids to have FUN while mastering snowboarding, cross-country and alpine skiing. Our programs deliver incremental physical activity and have been designed to inspire our participants and build confidence in an educational environment. Winter4Kids is located at the National Winter Activity Center in Vernon, New Jersey. This facility is totally dedicated to making unimaginable dreams inevitable opportunities for youth.  For more information about Winter4Kids, please visit www.winter4kids.org.

Release courtesy of Winter4Kids.

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