Mogul skier Bloom signs endorsement deals with Under Armour, Bolle{mosimage}Jeremy Bloom has made the leap. As of Thursday, the moguls skier, who also plays football at the University of Colorado, became an official endorser with the announcement of his first two contracts — with Under Armour performance apparel and Bolle eyewear.

Both companies are official suppliers to the U.S. Ski Team. The contracts will take Bloom through the end of 2006.

“I’m really excited,” Bloom said Thursday. “The biggest relief is the feeling of freedom I have to sign these deals. These deals are going to help me pay for my season and help bring the people around me to help me reach my goals.”

His main goal is clearly stated: Bloom wants to win a gold medal in moguls skiing at the 2006 Olympics in Turin, Italy.

Bloom said he will begin appearing in commercial advertisements for Under Armour and do print spots for Bolle. Citing a confidentiality agreement, neither Bloom nor his agent, Andy Carroll, would give monetary figures for the agreements but Bloom said, “They are lucrative deals.”

It was reported in early February by various media outlets that Bloom’s appearance in an advertisement for Equinox Fitness Club was his first endorsement. “It was kind of what everyone wanted to hear, but it was not factually correct,” Carroll said. “It wasn’t an endorsement. They do not have the rights to use his name. Now we’re trying to make sure what’s factually correct comes out.”

Carroll said negotiations for other contracts are ongoing. There is no limit as to how many companies Bloom might sign with.

Bloom is hoping for a resolution with the NCAA, which he is suing to be able to play football and earn endorsement money to be used for skiing. In that case, oral arguments before the Colorado Court of Appeals have been set for April 7 at the University of Colorado law school.

Meanwhile, CU does not have to report Bloom’s endorsement deals as NCAA violations because he is not a full-time student at the university this spring semester. That will change in the fall, when Bloom – who took the spring off to concentrate on skiing – enrolls in a full load of classes.

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