Sportswear company Kjus has announced the signing of Didier Cuche as an ambassador.

“We’ve reached another great milestone,” a Kjus press release says. “The whole Kjus team is very proud
to welcome one of the most successful and charismatic skiers of today’s
ski racing: Didier Cuche joins the Kjus team as our new Brand Ambassador.”

Cuche retired this season from competitive ski racing having collected an Olympic silver medal, and four World Championship medals including the 2009 super G world title. He won 21 World Cup races including a record five downhill wins at Kitzbuehel and won the World Cup downhill title four times, the GS title and super G titles once each.

Said the company, “We are not only proud to gain a new testimonial – we are delighted to
have a new team member adding his professional and experienced,
athletes’ point of view. Never compromising during his racing career, he
won’t compromise as our Brand Ambassador and test our products to the
maximum. With his worthwhile and critical input, we will constantly push
the development of our ski wear.”

Article Tags: Alpine , Top Story
Hank McKee
Senior Editor
In memoriam: The veteran of the staff, McKee started with Ski Racing in 1980. Over the seasons, he covered virtually every aspect of the sport, from the pro tours to junior racing, freestyle and World Cup alpine competition. He wrote the first national stories for many U.S. team stars, and was still around to report on their retirements. “Longevity has its rewards,” he said, “but it’s a slow process.”



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