International Herald Tribune publishes column on alpine World Cup skiing's image problem

International Herald Tribune publishes column on alpine World Cup skiing’s image problem{mosimage}The International Herald Tribune, one of the world’s leading newspapers, has taken the alpine World Cup to task today for being “slow to embrace structural change.” The column, by Christopher Clarey, details some of the ways the World Cup has lost step with modern sports marketing. Olympic skiing hero and IOC member Jean-Claude Killy is quoted, along with Sarah Lewis, the secretary general of the International Ski Federation.