Gear Guide: SYNC Launches First Dryland Specific Collection
SYNC Performance has announced the launch of a new dryland-specific line of clothing catering to the skiing athlete.
“When we set out to build SYNC Performance, the brand, the idea was to support a 365-day mountain athlete and that hasn’t changed,” said SYNC Lead Product Developer Geof Ochs. “While we can never say we’ve perfected anything, we feel the winter apparel and technical ski race product is in a really strong position, so it was time to realize our mission to support the athletes for the rest of the year.”
SYNC’s DryLand Collection features two lines, “Deluge” and “Benchmark.”
The Deluge Collection features drirelease Geo Cool™ fabric that utilizes mineral-infused cooling technology that will absorb and dissipate heat to keep you cool, dry, and comfortable. Featuring a men’s and women’s short sleeve tech tee shirt, men’s long sleeve tee shirt, and men’s quarter-zip long sleeve.
The Benchmark Collection features Primaloft Performance Fabric Energy Series, not too heavy, not too light, but just the right weight to keep you warm. The pieces are also made from a premium breathable Primaloft blend with a reliable stretch allowing you to move freely through all levels of activity.
“Typically, big brands would launch a collection in the Spring, and call it their ‘Spring/Summer’ line,” added Ochs of the product launch. “Since we aren’t your typical retail brand driven by the wholesale model, we felt launching the DryLand collection coinciding with the beginning of ski season was more impactful for our athletes. Our consumer base knows SYNC as a seasonal brand, but now, hopefully, as they browse the site and realize the new DryLand collection is as good anything out there, they will see us as a year-round performance brand.”
For more information on SYNC’s DryLand Collection, click here.
Information courtesy of SYNC Performance.