Gear Guide: Shiffrin renews LEKI contract through 2022
LEKI announced yesterday that they have inked an athlete sponsorship renewal agreement with Olympic Gold Medalist and Overall World Cup Champion Mikaela Shiffrin to last through 2022. The five-year contract guarantees Shiffrin will continue to train and compete exclusively with LEKI poles. LEKI is also an official supplier to the U.S. Ski Team.
Shiffrin officially signed on with LEKI in 2013, but she has been racing with LEKI’s revolutionary Trigger S grip system, the first “ski pole binding” system in the world, since it was first introduced to market in the 2007-08 season. Trigger S is an integrated quick release security system where the connection between the grip and strap or the grip and glove is reduced to a ring shaped loop made from a gel-spun polyester known for its strength and use in parachute cords and marine racing. Skiers literally click in and out of the grip with one simple hand movement.
“I am very happy to extend my partnership with LEKI until 2022,” said Shiffrin. “LEKI’s poles, arm guards and shinguards are best in class and have always given me the protection and confidence I need in order to focus on skiing my fastest every run.”
Shiffrin will be competing in her second Winter Olympic Games this February in PyeongChang, South Korea. She joined an elite group of American skiers in 2017, becoming just the fifth to win an overall World Cup title, and she did it at a mere 22 years old. She also won her fourth World Cup slalom title and was second overall in the giant slalom standings.
“We’re very happy about the extension and are excited about many more thrilling races and wins with Miki,” said Markus Milbrandt, head of marketing for LEKI Global.
Release courtesy of LEKI