Gear Guide: Brand News

Rossignol and In&motion partner on airbag vest for skiers

By SR Staff

The product is FIS approved.

Read more...

LEKI makes bold color change for World Championships

By SR Staff

Pink is the new red for LEKI.

Read more...

Lonetto lends expertise to Swix Racing

By SR Staff

Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States.

Read more...

Fischer hires new head of marketing

By SR Staff

Jan Ekmark has previous experience with major brands like Adidas and Swarovski.

Read more...

Reusch teams up with the Attacking Vikings

By SR Staff

Reusch, the most successful glove brand in the 2015-16 World Cup season, signed a seventh country.

Read more...

Blizzard/Tecnica announce territory rep changes

By SR Staff

Greenwood takes on New England while Hepburn handles California and Nevada.

Read more...

World Cup skier Phil Brown signs with Volkl/Marker/Dalbello

By SR Staff

Volkl/Marker/Dalbello have announced a new partnership with Canadian Ski Team member Phil Brown. As an accomplished athlete with the Canadian national team, they are proud to have Brown representing them at the highest levels of competition. “I am thrilled at the opportunity to be able to represent Volkl/Marker/Dalbello for the coming two seasons on the World Cup,” Brown […]

Read more...

Tecnica Group USA announces leadership change effective in September

By SR Staff

Tecnica Group USA announced that Chris Licata will succeed Peter Weaver as Chief Executive Officer following Weaver’s retirement, effective September 6, 2016.  Weaver will continue to serve on the board of Tecnica Group USA in an advisory role. “Chris Licata is the right person to take the helm and lead the company into future years […]

Read more...

Neal returns to Tecnica/Blizzard as national competition services manager

By SR Staff

Neal, a well-known figure in the world of ski racing, returns to the team after six years with Fischer U.S.

Read more...

How to look like Ted Ligety

By SR Staff

Shred Optics releases new sunglasses for summer 2016.

Read more...

Marcel Hirscher extends Atomic contract through 2018

By SR Staff

World's No. 1 to maintain equipment partnership through 2018 Olympic Winter Games.

Read more...

SHRED unveils new offerings, lines in time for SIA

By SR Staff

What's coming down the line from Shred Optics and Slytech Protection.

Read more...

POC to show ISPO award-winning inflatable airbag vest, protective base layer at SIA

By SR Staff

2016 ISPO Awards in the ski protection category for two upcoming products.

Read more...

Borah Teamwear releases factory direct pricing, new suit designs

By SR Staff

"Customizing a race suit should be fun and easy."

Read more...

Uvex meets new FIS standard with lighter, safer helmet

By SR Staff

Uvex RACE+ is the most modern, safest and lightest weight helmet ever produced.

Read more...

Alpine Racing Components: The little company that would

By Tucker Marshall – Contributor

Growing up in the world of ski racing, I – like anyone else who has ever used a chin bar to protect his or her face while skiing slalom – know what a pain it can be to install one. The process usually starts by fumbling with your helmet clenched between your knees as you try […]

Read more...

POC appoints Willie Ford managing director for North America

By SR Staff

SALT LAKE CITY — POC, a leading manufacturer of skiing and cycling helmets, apparel, and accessories, has appointed longtime marketing team member and former All-American collegiate ski racer Willie Ford as its managing director for North America. In his new role for the Swedish brand, Ford will lead sales, marketing, customer service, and operational efforts in the […]

Read more...

POC renews contract with Julia Mancuso

By SR Staff

PARK CITY, Utah – Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, honors the American alpine ski racer with its deepest signature collection to date. The Swedish brand has also extended its long-running contract […]

Read more...

ISPO 2015 awards for Descente products

By SR Staff

LAYTON, Utah – At ISPO 2015, the world’s largest sporting goods trade show which opened in Munich on Feb. 5, Descente’s Mizusawa Down Jacket Storm won a gold award in the Puffer segment of the Ski category. This extremely prestigious award is based on rigorous examination by a judging panel of 60 specialists from 13 […]

Read more...

Borah race suit giveaway

By SR Staff

COON VALLEY, Wis. –  Sign-up for a chance to win your very own custom alpine race suit by Borah. Two lucky winners will be drawn on Monday, Dec. 15, and each will have the opportunity to design their own alpine race suit in Borah’s exclusive Individual-Custom Alpine design center. Featuring 12 unique race suit designs, […]

Read more...