Gear Guide: Alexander Aamodt Kilde and Eva-Maria Brem Sign With Atomic

Wow – what a winter! The Atomic star line up rocked the show. The Overall World Cup winners came from Atomic again: Mikaela Shiffrin and Marcel Hirscher, winning 7 out of 11 possible Crystal Globes! The team won 30 out of 73 World Cup races, and carved their way on to the podium 54 times. At the FIS Skiing World Championships in Are, the Atomic stars collected their own precious medals, winning three Gold, three Silver and three Bronze medals. What can the Redster team of records do after such an amazing winter? “We get reinforcements”, says Global Race Manager Christian Hoeflehner. And he has the transfer news that will make everyone happy: Norway’s Aleksander Aamodt Kilde and Austria’s Eva-Maria Brem are coming home, Austrian lady Ricarda Haaser is transferring as well as six other new Redster athletes, who want to become the best version of themselves with the best race team in the world.

“I’m so excited to be back on the skis I grew up on,“ said a happy post from Kilde on Facebook. The model athlete, considered by all experts to be the next Norwegian hero and “heir” to Aksel Lund Svindal, is returning to the Atomic team again after a two year break. And as a Redster athlete he wants to carry on where he left off, right at the top, as the world’s best Super G skier in 2015/16.

Together with Kilde, Lucas Braathen, another Norwegian hope enters the team, which brings back memories of the years where Aksel Lund Svindal and Kjetil Jansrud were the dream Norwegian team on Atomic.

Another World Cup athlete commented on her happy change back to the best race team in the world with the words: “It’s like coming home.” Eva-Maria Brem is skiing on Atomic again! In 2016 she was GS World Cup winner and Austria’s best female athlete of the year, before she fractured her tibia and fibula, which ripped her out of her flow. Only temporarily, but not for the first time in her career, Eva-Maria overcame the consequences of a serious injury and made, despite many prophecies of doom, her way back up to the top rankings again.

Race Manager Christian Hoeflehner is convinced, “All this has just made her even stronger.” He is happy to have another new Austrian lady join the team, this coming winter Ricarda Haaser will be on Atomic as well.

Christian Hoeflehner, currently the most successful team boss in the business, previously a personal coach and mentor of the best skiing athletes in the world, as the Global Race Manager at Atomic pays special attention to the perfect balance of the athletes in the team. And he doesn’t just follow the information from the talent scouts and their own intuition for talented racers; but also a logical matrix for the generation and the region.

“The unbeatable quality of our race material and our team spirit are our best assets,” he said. “At Atomic the latter comes from the right set up of the team, from the balance of new arrivals and young athletes, who are then also ideally equally distributed by sex, generation and region. It’s rare that I had such a good feeling, as with our current team and the eight newcomers.”

As with Simon Maurberger, Alexander Prast and Florian Schieder, Hoeflehner was able to sign up a complete trio of promising Italian ski racers for the next two years for Atomic, in addition to Blaise Giezendanner from France and Erik Read from Canada (he’s the son of the 80s speed legend Ken Read, who’s won 29 FIS and 11 NorAm races and wants to follow up on his talent tests in the Champions League again this year).

Werner Heel (ITA), Anna Hofer (ITA), and Natko Zrncic-Dim (CRO) ended their successful skiing careers on Atomic, and Katharina Huber (AUT) is going to try her luck next winter on Fischer.

Release courtesy of Atomic.

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