Gear Guide: Brand News

Arctica Announces Launch of New Down ‘Packet’

By SR Staff

3-in-1 product looks to target ski racing audience.

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Fischer Team Grows in Switzerland

By SR Staff

The Austria-based ski company welcomes the 2015 men's World Champion in downhill.

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Franz Signs With Fischer Race Family

By SR Staff

The Austrian speed skier joins teammate Vincent Kriechmayr on Fischer skis.

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Kriechmayr Remains With Fischer After Successful Season

By SR Staff

The Austrian ended the season by winning the downhill and super-G at World Cup Finals.

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Hirscher Sticks With Atomic Through 2020

By SR Staff

Why change a good thing?

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Shiffrin Extends Contract With Atomic Through 2020

By SR Staff

The American continues her partnership with the Austrian ski brand.

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Marco Sullivan Becomes Ambassador for Blizzard Tecnica

By SR Staff

The three-time Olympian is recognized as a highly skilled world-class ski competitor and personality.

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BRASS Foundation partners with Blizzard Tecnica in avalanche safety

By SR Staff

Avalanche safety clinics will be hosted all along the East Coast.

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Breezy Johnson named brand ambassador for KHOMBU

By SR Staff

The World Cup speed star is the first female U.S. Ski Team member to partner with KHOMBU.

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Shiffrin renews LEKI contract through 2022

By SR Staff

Shiffrin has been a long-time user of LEKI's unique Trigger S grip system.

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Swix launches 2017-18 sponsorship application

By SR Staff

The application is now available for U.S. athletes.

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Rossignol squad grows for next season

By SR Staff

The Band of Heroes has a new member as veterans resign with the brand.

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Huetter signs with HEAD for upcoming season

By SR Staff

Another World Cup athlete will be on white skis next year.

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Private equity firm buys Volkl, Marker and several other ski brands

By SR Staff

Kohlberg & Company has purchased K2, Marker, Dalbello, and the rest of the winter sports businesses formerly owned by Newell Brands Inc.

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Goggia signs with Atomic for two more seasons

By Gabbi Hall – Digital Content Editor

Italian will be on Redster skis once again

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Velez Zuzulova joins growing team of World Cup Rebels

By SR Staff

The Slovakian will ski on HEAD equipment next season.

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Grange signs with Rossignol for next 2 seasons

By SR Staff

The Frenchman returns to his original ski brand.

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HEAD strengthens US Racing Department

By SR Staff

The former CU Buff makes the leap from coaching to retail.

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Brem signs with Fischer heading into 2018 Olympic Games

By SR Staff

Two other Austrians extend their contracts with the ski brand.

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Nordica USA appoints new national race and promotions manager

By SR Staff

Dave Nihan joins Nordica as the national race and promotions manager.

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