Brand News

Marker Announces New Xcomp Binding

By SR Staff

German binding company releases new race product.

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Alexander Aamodt Kilde and Eva-Maria Brem Sign With Atomic

By SR Staff

Legacy brand re-signs two top World Cup talents.

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Mikaela Shiffrin’s Record-Setting Season Fuels Popularity of #LEKISHIFFRINSELFIE Instagram Promotion

By SR Staff

Shiffrin topped the leader boards and her fans benefited.

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Henrik Kristoffersen Changes Eyewear Brand – Signs With Sweet Protection

By SR Staff

Norwegian star to wear new eyewear starting in Are 2019.

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Smartwool Launches into New Year with World Cup Champion Mikaela Shiffrin

By SR Staff

World Cup champion partners with Colorado brand.

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LEKI Renews Contract With Lindsey Vonn Through 2020

By SR Staff

American skiing legend has won three Olympic medals using LEKI products.

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Keely’s Girl on Fire Contest Closing Soon

By SR Staff

Keely’s Camp and Blizzard Tecnica are excited to announce the 6th Annual Girl On Fire […]

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Arctica Announces Launch of New Down ‘Packet’

By SR Staff

3-in-1 product looks to target ski racing audience.

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Fischer Team Grows in Switzerland

By SR Staff

The Austria-based ski company welcomes the 2015 men's World Champion in downhill.

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Franz Signs With Fischer Race Family

By SR Staff

The Austrian speed skier joins teammate Vincent Kriechmayr on Fischer skis.

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