Thursday, August 13, 2020
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Carlo Janka switches to Rossignol

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Swiss skier moves off Atomic and inks 2-year sponsorship deal with famed French manufacturer.

Industry Report: Parent company of Atomic and Salomon has slow first quarter

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According to Sportsonesource.com, Amer Sports, owner of ski makers Atomic and Salomon, has reported that their 2009 first quarter net sales were down 2%...

Mikaela Shiffrin sticks with Atomic for 3 more years

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Technical specialist commits to Atomic through 2018 PyeongChang Olympics.

LEKI Announces 2019 Ligety-Weibrecht Scholarship Winner

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15-year-old Vermonter wins prestigious scholarship.

Canadian slalom skier Erin Mielzynski joins Atomic

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On June 10, 2020, Canada's Erin Mielzynski announced that she would be leaving behind her Rossignol Heroes to join Atomic Skiing.

LEKI Teams Up with Local Race Shops and Mikaela Shiffrin for #LEKISHIFFRINSELFIE Promotion

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Legacy pole and protection brand to give away hundreds of dollars in gear.

Hirscher extends agreement with Atomic

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World Cup giant slalom leader Marcel Hirscher of Austria announced last week that he will extend his contract with Atomic hard goods through the...

LEKI’s pink race poles available in U.S. ski shops this week

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Now you can have the same poles as Mikaela Shiffrin.

Austrian speedster Huetter extends Marker Volkl contract

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The 22-year-old speed specialist has spent the past 10 years on the product.

Atomic signs Austrian world junior champ Hirscher

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Austria’s Marcel Hirscher has signed a new equipment deal with Atomic.AUSTRIA'S MARCEL HIRSCHER has signed a new equipment deal with Atomic.    The 19-year-old Hirscher...

HEAD/Tyrolia Promotes Cameron Smith to Lead U.S. Competition Department

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University of Colorado alumnus to lead race department in the United States.

SYNC Performance Announces Sponsorship of Ski Racing Media’s 2018/2019 NorAm Coverage

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Colorado sportswear brand partners with Ski Racing Media.

Aubert to form independent team, signs with atomic

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According to a report on the FIS Alpine website, French slalom specialist Sandrine Aubert announced last Saturday that she will build up her own...

Lindsey Vonn agrees to stay with LEKI poles through Sochi Games

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Buffalo, N.Y.-based ski pole maker LEKI, announced yesterday (Oct. 28) that American ski racing star Lindsey Vonn has signed a deal to continue to...

SSCV and TA Foundation announce Junior Team America presented by SYNC

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Junior Team America is being formed to support the next generation of Vail champions.

VIDEO: Hirscher debuts new limited edition Atomic slalom ski

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“It was another exciting process with the creative minds at Atomic," said Hirscher. "The look is important to me as it reflects who I am."

Ruiz Castillo joins Maze and Rebensburg on Stoeckli

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The Spanish speed specialist moves from Salomon to the Swiss manufacturer.

Raich, Schild resign with Atomic skis

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Austrian ski racing stars Benjamin Raich and Marlies Schild have renewed their agreements with Atomic skis.The pair, who are engaged to me married, have...

Switzerland’s Luca Aerni moves to Fischer ski

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The 27-year recently made the switch from long-time sponsor Salomon.

Atomic bindings recalled

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Atomic Skis and the U.S. Consumer Product Safety Commission announced last week a voluntary recall of alpine ski bindings. The organizations are recalling about...

Atomic promotes Guzman to senior post, aims for freeskiing dominance

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Atomic promotes Guzman to senior post, aims for freeskiing dominance{mosimage}Atomic Ski has recently promoted Eduardo Guzman to senior director of competition and athletics. The...

FIS alpine brand rankings: Rossi, Atomic lead

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Atomic leads Rossignol in the overall brand rankings after one weekend of action.2007-08 Alpine World Cup Brand RankingsAfter Sölden World CupOverAll ...

Kaestle rejoins Austria’s supplier pool after Liensberger dispute

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Thanks to new partnerships with Dalbello, Lange, and Marker, Kaestle was able to close the deal after a 23-year absence from the OSV pool.

SYNC Launches $50K Athlete Fund

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Race apparel brand aims to support athletes independent of the national team.

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