VIDEO: World Snow Day 2015 highlights global youth initiative

World Snow Day is the second phase of the FIS Bring Children to the Snow campaign. The first phase of the campaign, called SnowKidz, was launched in 2009. The SnowKidz project aims to encourage FIS Member National Ski Associations to promote snow sports within their country. Meanwhile, World Snow Day looks beyond the FIS membership to the wider snow sports community. It seeks to motivate children ages 4-14 by encouraging all stakeholders to celebrate all things snow around the world simultaneously. In short, World Snow Day is the biggest day on snow all year, and World Snow Day is not a one-off event but is planned to be staged annually for years to come. In 2016, World Snow Day will be held on Jan. 17.

Video courtesy of FIS