In a promotional event to celebrate the opening of a new themed chocolate shop at the Jungfraujoch “Top of Europe” at 11,400 feet above sea level, LINDT solicited the services of brand ambassador Roger Federer who challenged Lindsey Vonn to an exhibition tennis match on the glacier that has been deemed Swiss Chocolate Heaven.
The themed chocolate shop offers a wide range of LINDT chocolates, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made. The highlight of the official opening was the match between 17-time Grand Slam champion Federer and Olympic ski racer Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps.
“I never cease to be amazed by the great ideas LINDT comes up with,” said Federer. “Today on the Jungfraujoch was a real highlight for me.”
The challenge originated in a Twitter exchange where Vonn agreed to ski with Federer if he would play tennis with her, and LINDT jumped at the opportunity to arrange at least this meeting. Is an alpine ski contest between the two still ahead?