PARK CITY, Utah – The U.S. Ski and Snowboard Association (USSA) has announced that Liberty Mutual Insurance is now the official insurance partner of the USSA and its U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing programs through the 2014-15 season. As part of the partnership agreement, USSA will help advance the Liberty Mutual Insurance Responsible Sports program, an online community that encourages responsible youth sport coaching and parenting.
“Liberty Mutual Insurance is well respected not only for its business values but for its commitment to families in the communities in which they work and live,” said USSA President and CEO Tiger Shaw. “The Liberty Mutual Insurance Responsible Sports initiative is a valuable asset for our USSA club programs by championing the life lessons sports like skiing and snowboarding teach to youth athletes.”
The Liberty Mutual Insurance Responsible Sports program provides valuable sport education information to the USSA’s membership through regular tips, athlete videos and discussions with experts. In keeping with the principle of Olympism, the Responsible Sports program is a great resource for parents, coaches and volunteers seeking to help athletes train while leading balanced lives.
The USSA will provide the Liberty Mutual Insurance Responsible Sports content to its membership base through its website, social media channels and direct communications.
“The Liberty Mutual Insurance Responsible Sports program is truly a game changer for our clubs, parents, athletes and coaches,” noted Luke Bodensteiner, USSA’s executive vice president of athletics. “The Responsible Sports content, shared on our social media and web channels, will provide information that can make a huge difference in an athlete’s life.”
By aligning with the USSA, Liberty Mutual Insurance, a diversified global insurer and the sixth-largest auto and home insurer in the U.S., deepens its relationship with the U.S. Olympic Committee by partnering with its seventh national sport governing body. Liberty Mutual Insurance is the official property and casualty and life insurance partner of the 2014 and 2016 U.S. Olympic and Paralympic teams.
“We are pleased to partner with the U.S. Ski and Snowboard Association, and are excited by the opportunities the relationship will allow to extend our commitments to youth sports in our communities,” remarked Liberty Mutual’s Director of Sponsorships Julie Brassard. “We value partners like the USSA that share a similar passion for teaching positive life lessons through youth sports.
Release courtesy of USSA