David Sternberg, former Executive Vice President and Chief Operating Officer of Emerging Networks for Fox Cable Networks, has been named Chief Executive Officer of Universal Sports and Perkins Miller, formerly Senior Vice President, Digital Media for NBC Sports and Olympics, has been named Chief Operating Officer of the company, it was announced today (April 5) by Intermedia Partners Managing Partner Peter Kern and Universal Sports Chairman Claude Ruibal.
“With such tremendous growth in the business during the last two years, we recognized the need to bring in an experienced executive team to build on this momentum,” said Claude Ruibal, chairman and founder of Universal Sports. “I am thrilled to have a seasoned cable executive like David to lead the company forward, and to add Perkins’ skill and experience in business development, marketing, sales and digital media.”
“Claude and Carlos Silva and their team have done a great job securing critical rights and producing a first-rate television network in a remarkably short period of time,” said Sternberg. “Perkins and I are eager to build on this achievement and ensure that the millions of Olympic sports fans across the country can find their home on Universal Sports.”
Since June 2008, when NBC and InterMedia Partners officially announced their partnership with Universal Sports (formerly the World Championship Sports Network), distribution has grown from 1.5 million to being available today in more than 57 million television households. Universal Sports is based in Westlake, California, with sales and digital operations on the East Coast. Sternberg will be based out of the Westlake offices, while Miller will be based in New York and will continue to lead NBCs Olympic digital effort for the 2012 London Games. Carlos Silva will remain with the company as President of Universal Sports Properties, leading Universal Sports emerging fitness and training business and David Michaels will continue to serve as executive producer of Universal Sports.