SnowSports Industries America to produce trade publication

SnowSports Industries America to produce trade publication{mosimage}McLean, VA (January 10, 2005) –SnowSports Industries America (SIA) is pleased to announce a new partnership with Naylor Publications, Inc., the nation’s premier association publisher, to produce a new trade magazine for the snow sports industry.

The quarterly magazine, T.I.P. (aka The Intelligent Partner) is being developed to fill a communication and media void the snow sports industry has experienced on the trade side of the industry. T.I.P is designed to inform our constituents about issues and information needed to keep the snow sports market growing strong. The trade magazine will also serve as an excellent tool to highlight the vast research and trends studies SIA currently conducts as well as feature relevant information specific to the specialty retail community.

With a press run of 16,000 copies, the magazine will be distributed by Naylor to all SIA members, snow sports product manufacturers, distributors, suppliers, specialty and chain retailers, sales representatives, industry professionals and other affiliated snow sports associations. The first issue will hit the marketplace in June of 2005.