Ski Racing names Andy Hawk advertising director

Ski Racing names Andy Hawk advertising director{mosimage}Boulder, CO — Ski Racing, the world’s premier competitive snowsports publication, announces it has named Andy Hawk as advertising director.

Hawk was previously an account executive at Mountain Sports Media, the Time Inc. unit that is home to Ski, Skiing and Warren Miller Entertainment. There he sold the gamut of properties, from books to classified ad space, to complex multi-platform advertising programs involving print, internet and film components to both manufacturers and resorts.

A certified PSIA-ski instructor, white-water raft guide and ski race fan, Hawk looks forward to a completely different sell with Ski Racing. “What’s significant is that Ski Racing has the strongest reader demographics in the snowsports category. No other audience earns more, skis more, spends more on ski equipment and travel, or is as passionate about their sport.”

About Ski Racing magazine

Founded in 1968 and published 15 times per year, Ski Racing is the world’s oldest and largest competitive snowsports publication. Acquired in May 2003 by Inside Communications, Inc., the title was re-launched in September 2003 in a more user-friendly, over-sized glossy magazine format, allowing the magazine to double its distribution. Based in Boulder, CO, parent Inside Communications also publishes VeloNews and Inside Triathlon, the leading bicycle-racing and multisport titles; publishes books under its VeloPress and PeakSportsPress imprints; runs the VeloCatalog and PeakSportsGear mail-order and e-commerce subsidiaries; and operates VeloSwap, the leading cycling consumer shows in cities such as Denver, Chicago and San Francisco. In addition, the Company operates market-leading web-sites for all brands.

For more information, please contact 303 440 0601:

Andy Hawk, advertising director, ext 173 or ahawk@insideinc.com
Dave Whittingham, marketing manager, ext 180 or dwhittingham@insideinc.com