SIA Watch: SmartWool receives Doc DesRoches Award

SmartWool was honored yesterday by SnowSports Industries America (SIA) and the U.S. Ski Team as the recipient of the sixth annual Doc DesRoches Award at the SIA show in Las Vegas. The company’s socks have been keeping U.S. Ski and Snowboard Team members warm and dry since 1997. 

“SmartWool has been a truly valuable partner for our athletes,” said U.S. Ski Team president and CEO Bill Marolt. “First, the company has taken an essential product like socks, talked to our athletes about their needs, and put significant performance enhancements into its product. And this year, SmartWool has expanded in a licensing program to take our brand out on its products to over a million consumers.”

The award is named in honor of SIA pioneer, Doc DesRoches, who died in 2003. He was a long-time supporter of the team and helped develop the U.S. Ski Team’s early fundraising efforts. The award is presented annually to recognize marketing efforts by a supplier around the U.S. Ski Team brand and athletes.

“Beyond being a phenomenal partner, the U.S. Ski Team provides us with a level of connectivity to world-class athletes that helps us continue to develop superior performance products through athlete feedback and recommendations,” explained Mark Satkiewicz, SmartWool vice president of sales.  

Doc DesRoches Award Winners
2004 – Rossignol
2005 – Atomic
2006 – All U.S. Ski Team suppliers
2007- Spyder Active Sports
2008 – Volkl, Marker, Tecnica
2009 – SmartWool

SmartWool was honored yesterday by SnowSports Industries America (SIA) and the U.S. Ski Team, as the recipient of the sixth annual Doc DesRoches Award at the SIA show in Las Vegas. The company’s socks have been keeping U.S. Ski and Snowboard Team members warm and dry since 1997. 

“SmartWool has been a truly valuable partner for our athletes,” said U.S. Ski Team president and CEO Bill Marolt. “First, the company has taken an essential product like socks, talked to our athletes about their needs, and put significant performance enhancements into its product. And this year, SmartWool has expanded in a licensing program to take our brand out on its products to over a million consumers.”

The award is named in honor of SIA pioneer, Doc DesRoches, who died in 2003. He was a long-time supporter of the team and helped develop the U.S. Ski Team’s early fundraising efforts. The award is presented annually to recognize marketing efforts by a supplier around the U.S. Ski Team brand and athletes.

“Beyond being a phenomenal partner, the U.S. Ski Team provides us with a level of connectivity to world-class athletes that helps us continue to develop superior performance products through athlete feedback and recommendations,” explained Mark Satkiewicz, SmartWool vice president of sales.  

Doc DesRoches Award Winners
2004 – Rossignol
2005 – Atomic
2006 – All U.S. Ski Team suppliers
2007- Spyder Active Sports
2008 – Volkl, Marker, Tecnica
2009 – SmartWool