Jacobellis, USSA team with coffee giant Dunkin' Donuts

Jacobellis, USSA team with coffee giant Dunkin’ Donuts{mosimage}Dunkin’ Donuts, the No. 1 retailer of coffee-by-the-cup in America, has announced its partnership with the U.S. Ski and Snowboard Association. Through this partnership, Dunkin’ Donuts iced coffee will be recognized as the official pick-me-up beverage of the U.S. Ski Team and U.S. Snowboarding. Dunkin’ Donuts will support the team and help promote skiing and snowboarding this winter with the Dunkin’ Donuts Iced Coffee Program. World champion snowboarder Lindsey Jacobellis will be the spokesperson for the program that will launch in January 2006.

‘This partnership reinforces our product’s benefit,” said John Gilbert, Dunkin’ Donuts’ vice president of marketings. “We know that a large percentage of our customers living in the Northeast love to ski and snowboard. So it seemed logical to partner with the U.S. Ski Team, U.S. Snowboarding and Lindsey Jacobellis.’

Jacobellis was born in Roxbury, Conn., and grew up in Stratton, Vt., where she began snowboarding in 1996 when her older brother instilled in her the love of the sport. She quickly excelled and was soon entering different competitive events. Lindsey was just 16 when she was won the 2001 U.S. Open snowboardcross event.

By the time she graduated from high school in 2003 she had been competing professionally for more than two years. Today, she is a Chevrolet U.S. Snowboard Grand Prix champion, a three-time X Games gold medalist and the winner of seven World Cup events.

‘One of the reasons I fell in love with the sport of snowboarding was that my family had access to a great mountain like Stratton’ said Jacobellis. ‘The Dunkin’ Donuts Iced Coffee Program is giving people a great opportunity to ski and ride at some of the best resorts in the East at a discounted price. A future world champion could be a few Iced Coffees away from finding their true love.’

Between Jan. 1-31, customers who buy three Dunkin’ Donuts Iced Coffees (any size) will receive $10 off a full-day lift ticket at any of the following ski resorts: Hunter Mountain (N.Y.), Stratton (Vt), Wachusett (Mass.), Waterville Valley (N.H.) and Saddleback (Maine). The $10 discount offered through the Dunkin’ Donuts Iced Coffee Program will be honored at the participating resorts throughout the month of January by presenting receipts from their iced coffee purchases.

– Courtesy USSA News Bureau