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Icer Air to return in November, set for big splash at ATT Park; Head skis join the fun

Icer Air to return in November, set for big splash at AT&T Park; Head skis join the fun{mosimage}Icer Productions has announced the return of Icer Air, a unique event that brings together the athletic and urban communities in a metropolitan setting.

This year’s event, Esurance Icer Air presented by Sparks Alcohol Caffeine Taurine Hybrid, will take place at renowned AT&T Park, a major San Francisco landmark and home to Major League Baseball’s San Francisco Giants. Featuring 20 accomplished world-class athletes, Icer Air is the first stadium big-air ski and snowboard competition to be held in the United States.

“Last year’s event was amazing and will certainly go down in the history books, but we knew that we had to do something different and more outrageous this year,” said Glen Griffin, Icer founder and president. “Each year we’d like to continue to raise the bar, push the envelope and evolve the event to greater heights. Our mission is to bring the mountains to the city and showcase these amazing athletes in an urban environment.”

The 100-foot-high ski and snowboard jump will descend from the scoreboard at AT&T Park, extending more than 350 feet in length, and will be covered with more than 200 tons of snow. Spectators will be afforded views of Olympic medalists and X Games champions flying through the air with spectacular San Francisco Bay as a backdrop.

The jump will take more than 100 workers three days, and more than 14,000 cubic feet of snow to build. Icer Air is scheduled to take place on Saturday, Nov. 4 from 10 a.m. to 8 p.m. at AT&T Park, located on San Francisco’s waterfront Embarcadero.

“We are excited and proud to continue to build on what Icer created last year with the inaugural Icer Air event,” said spokesperson Jonny Moseley. “Icer will continue to create spectacular events that bring together urban and athletic communities in unique environments that everyone can appreciate and enjoy.”

The big-air invitational features some of the most talented athletes on the mountain today. Invited athletes include Jon Olsson, TJ Schiller, Simon Dumont, CR Johnson, Danny Kass, Andy Finch, JJ Thomas and Travis Parker. Athletes will be competing for more than $100,000 in cash and prizes, including a 2007 Toyota 4Runner.

In addition, Icer Air will feature the inaugural San Francisco Ski and Snowboard Festival. The SF Ski Fest, co-organized with SnowBomb.com, will feature the best new gear from industry leaders such as Head skis, Ride Snowboards, The North Face and many others on the promenade level of the stadium. Every major ski resort from the Lake Tahoe area will be on hand with special promotions for Icer Air attendees. Lombardi Sports will be hosting a huge ski and snowboard sale at the event, with the latest and greatest ski and snowboard gear marked at blowout prices.

The week leading up to Icer Air will feature a range of exciting events including movie premieres, product launches and parties.

Tickets start at $10 and can be purchased at www.icerair.com. All tickets feature premium field access. Tickets purchased for $24 or more include a lift ticket to a major Lake Tahoe resort.

Head named Icer Air official skis
Head has been named as the official ski sponsor of this year’s Esurance Icer Air.

“We are thrilled to have Head onboard as our official ski sponsor,” said Griffin. “Head makes a great product and we are excited to be working with them along with some of their acclaimed athletes on what will surely be another history-making event.”

Top Head team athletes to compete include Tim Durschi, Steve Fisher and Jon Olsson.

“The collaboration with Esurance Icer Air was an obvious choice for us,” said Head Director of Marketing Mike Bisner. “We are proud to partner with a company that shares our philosophy of innovation and groundbreaking ideas.”

What do you think?


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