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Gear Guide: Brand News

Alpine Racing Components: The little company that would

By Tucker Marshall – Contributor

Growing up in the world of ski racing, I – like anyone else who has ever used a chin bar to protect his or her face while skiing slalom – know what a pain it can be to install one. The process usually starts by fumbling with your helmet clenched between your knees as you try […]

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POC appoints Willie Ford managing director for North America

By SR Staff

SALT LAKE CITY — POC, a leading manufacturer of skiing and cycling helmets, apparel, and accessories, has appointed longtime marketing team member and former All-American collegiate ski racer Willie Ford as its managing director for North America. In his new role for the Swedish brand, Ford will lead sales, marketing, customer service, and operational efforts in the […]

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POC renews contract with Julia Mancuso

By SR Staff

PARK CITY, Utah – Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, honors the American alpine ski racer with its deepest signature collection to date. The Swedish brand has also extended its long-running contract […]

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ISPO 2015 awards for Descente products

By SR Staff

LAYTON, Utah – At ISPO 2015, the world’s largest sporting goods trade show which opened in Munich on Feb. 5, Descente’s Mizusawa Down Jacket Storm won a gold award in the Puffer segment of the Ski category. This extremely prestigious award is based on rigorous examination by a judging panel of 60 specialists from 13 […]

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Borah race suit giveaway

By SR Staff

COON VALLEY, Wis. –  Sign-up for a chance to win your very own custom alpine race suit by Borah. Two lucky winners will be drawn on Monday, Dec. 15, and each will have the opportunity to design their own alpine race suit in Borah’s exclusive Individual-Custom Alpine design center. Featuring 12 unique race suit designs, […]

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Keely’s Camp and Tecnica Blizzard announce Girl on Fire winners

By SR Staff

Two female skiers receive packages from both Keely’s Ski Camp For Girls and Tecnica/Blizzard.

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POC recognized by Popular Science for helmet safety

By SR Staff

POC is recognized in the December issue of Popular Science in the feature “Best of What’s New” as the grand award winner for its Skull Orbic Comp H.I. MIPS ski racing helmet. The world’s largest science and technology magazine acknowledged the helmet in its recreation section and recognized the new and improved Helmet Integrity (H.I.) […]

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Swedish alpine team adds new contract to supplier pool

By SR Staff

Ski Team Sweden Alpine has signed new agreements with hardware vendors for the next two-year period.

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Fischer’s redesigned boot prompts new athlete partnerships

By SR Staff

When asked about her first impressions with new boot sponsor, Fischer, longtime Fischer ski athlete Sophie Caldwell put it succinctly, “My Fischer boots are light, stable, and put me in a good forward position. I feel they’ve helped me a lot with my technique over the summer. I’m psyched to start my first year as […]

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VIDEO: Our Pilgrimage by Tucker Marshall

By SR Staff

The 2013-14 season finale webisode by Tucker Marshall covers U.S. Nationals and Lutsen.

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