Gear Guide: Brand News

Marcel Hirscher extends Atomic contract through 2018

By SR Staff

World's No. 1 to maintain equipment partnership through 2018 Olympic Winter Games.

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SHRED unveils new offerings, lines in time for SIA

By SR Staff

What's coming down the line from Shred Optics and Slytech Protection.

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POC to show ISPO award-winning inflatable airbag vest, protective base layer at SIA

By SR Staff

2016 ISPO Awards in the ski protection category for two upcoming products.

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Borah Teamwear releases factory direct pricing, new suit designs

By SR Staff

"Customizing a race suit should be fun and easy."

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Uvex meets new FIS standard with lighter, safer helmet

By SR Staff

Uvex RACE+ is the most modern, safest and lightest weight helmet ever produced.

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Alpine Racing Components: The little company that would

By Tucker Marshall – Contributor

Growing up in the world of ski racing, I – like anyone else who has ever used a chin bar to protect his or her face while skiing slalom – know what a pain it can be to install one. The process usually starts by fumbling with your helmet clenched between your knees as you try […]

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POC appoints Willie Ford managing director for North America

By SR Staff

SALT LAKE CITY — POC, a leading manufacturer of skiing and cycling helmets, apparel, and accessories, has appointed longtime marketing team member and former All-American collegiate ski racer Willie Ford as its managing director for North America. In his new role for the Swedish brand, Ford will lead sales, marketing, customer service, and operational efforts in the […]

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POC renews contract with Julia Mancuso

By SR Staff

PARK CITY, Utah – Olympic champion. Style maven. Wonder woman. Julia Mancuso is an icon on the ski hill and off, and POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, honors the American alpine ski racer with its deepest signature collection to date. The Swedish brand has also extended its long-running contract […]

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ISPO 2015 awards for Descente products

By SR Staff

LAYTON, Utah – At ISPO 2015, the world’s largest sporting goods trade show which opened in Munich on Feb. 5, Descente’s Mizusawa Down Jacket Storm won a gold award in the Puffer segment of the Ski category. This extremely prestigious award is based on rigorous examination by a judging panel of 60 specialists from 13 […]

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Borah race suit giveaway

By SR Staff

COON VALLEY, Wis. –  Sign-up for a chance to win your very own custom alpine race suit by Borah. Two lucky winners will be drawn on Monday, Dec. 15, and each will have the opportunity to design their own alpine race suit in Borah’s exclusive Individual-Custom Alpine design center. Featuring 12 unique race suit designs, […]

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