Gear Guide: Brand News

Oakley named the official eyewear and helmet sponsor of 2017 World Cup Finals

By SR Staff

Oakley will showcase the brand’s products and technologies against the backdrop of Aspen.

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Rossignol and In&motion partner on airbag vest for skiers

By SR Staff

The product is FIS approved.

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LEKI makes bold color change for World Championships

By SR Staff

Pink is the new red for LEKI.

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Lonetto lends expertise to Swix Racing

By SR Staff

Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States.

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Fischer hires new head of marketing

By SR Staff

Jan Ekmark has previous experience with major brands like Adidas and Swarovski.

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Reusch teams up with the Attacking Vikings

By SR Staff

Reusch, the most successful glove brand in the 2015-16 World Cup season, signed a seventh country.

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Blizzard/Tecnica announce territory rep changes

By SR Staff

Greenwood takes on New England while Hepburn handles California and Nevada.

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World Cup skier Phil Brown signs with Volkl/Marker/Dalbello

By SR Staff

Volkl/Marker/Dalbello have announced a new partnership with Canadian Ski Team member Phil Brown. As an accomplished athlete with the Canadian national team, they are proud to have Brown representing them at the highest levels of competition. “I am thrilled at the opportunity to be able to represent Volkl/Marker/Dalbello for the coming two seasons on the World Cup,” Brown […]

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Tecnica Group USA announces leadership change effective in September

By SR Staff

Tecnica Group USA announced that Chris Licata will succeed Peter Weaver as Chief Executive Officer following Weaver’s retirement, effective September 6, 2016.  Weaver will continue to serve on the board of Tecnica Group USA in an advisory role. “Chris Licata is the right person to take the helm and lead the company into future years […]

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Neal returns to Tecnica/Blizzard as national competition services manager

By SR Staff

Neal, a well-known figure in the world of ski racing, returns to the team after six years with Fischer U.S.

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