Gear Guide: Brand News

Brem signs with Fischer heading into 2018 Olympic Games

By SR Staff

Two other Austrians extend their contracts with the ski brand.

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Nordica USA appoints new national race and promotions manager

By SR Staff

Dave Nihan joins Nordica as the national race and promotions manager.

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Oakley named the official eyewear and helmet sponsor of 2017 World Cup Finals

By SR Staff

Oakley will showcase the brand’s products and technologies against the backdrop of Aspen.

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Rossignol and In&motion partner on airbag vest for skiers

By SR Staff

The product is FIS approved.

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LEKI makes bold color change for World Championships

By SR Staff

Pink is the new red for LEKI.

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Lonetto lends expertise to Swix Racing

By SR Staff

Graham Lonetto, the founder of Edgewise Elite Ski Services, to manage Alpine Racing throughout the United States.

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Fischer hires new head of marketing

By SR Staff

Jan Ekmark has previous experience with major brands like Adidas and Swarovski.

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Reusch teams up with the Attacking Vikings

By SR Staff

Reusch, the most successful glove brand in the 2015-16 World Cup season, signed a seventh country.

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Blizzard/Tecnica announce territory rep changes

By SR Staff

Greenwood takes on New England while Hepburn handles California and Nevada.

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World Cup skier Phil Brown signs with Volkl/Marker/Dalbello

By SR Staff

Volkl/Marker/Dalbello have announced a new partnership with Canadian Ski Team member Phil Brown. As an accomplished athlete with the Canadian national team, they are proud to have Brown representing them at the highest levels of competition. “I am thrilled at the opportunity to be able to represent Volkl/Marker/Dalbello for the coming two seasons on the World Cup,” Brown […]

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