Gear Guide: Brand News

Fischer hires new head of marketing

By SR Staff

Jan Ekmark has previous experience with major brands like Adidas and Swarovski.

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Reusch teams up with the Attacking Vikings

By SR Staff

Reusch, the most successful glove brand in the 2015-16 World Cup season, signed a seventh country.

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Blizzard/Tecnica announce territory rep changes

By SR Staff

Greenwood takes on New England while Hepburn handles California and Nevada.

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World Cup skier Phil Brown signs with Volkl/Marker/Dalbello

By SR Staff

Volkl/Marker/Dalbello have announced a new partnership with Canadian Ski Team member Phil Brown. As an accomplished athlete with the Canadian national team, they are proud to have Brown representing them at the highest levels of competition. “I am thrilled at the opportunity to be able to represent Volkl/Marker/Dalbello for the coming two seasons on the World Cup,” Brown […]

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Tecnica Group USA announces leadership change effective in September

By SR Staff

Tecnica Group USA announced that Chris Licata will succeed Peter Weaver as Chief Executive Officer following Weaver’s retirement, effective September 6, 2016.  Weaver will continue to serve on the board of Tecnica Group USA in an advisory role. “Chris Licata is the right person to take the helm and lead the company into future years […]

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Neal returns to Tecnica/Blizzard as national competition services manager

By SR Staff

Neal, a well-known figure in the world of ski racing, returns to the team after six years with Fischer U.S.

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How to look like Ted Ligety

By SR Staff

Shred Optics releases new sunglasses for summer 2016.

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Marcel Hirscher extends Atomic contract through 2018

By SR Staff

World's No. 1 to maintain equipment partnership through 2018 Olympic Winter Games.

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SHRED unveils new offerings, lines in time for SIA

By SR Staff

What's coming down the line from Shred Optics and Slytech Protection.

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POC to show ISPO award-winning inflatable airbag vest, protective base layer at SIA

By SR Staff

2016 ISPO Awards in the ski protection category for two upcoming products.

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