HEAD was founded in 1950 by the American engineering genius, Howard Head. Seventy years later, Howard’s rebellious innovations remain an inspiration for our World Cup Rebels team. In fact, HEAD’s World Cup Rebels won the prestigious brand ranking in 2011, 2012, 2013, 2014, 2015, 2016, 2018, and 2019 – yes, that’s eight of the last ten years! HEAD’s 2020 collection is our best yet. We are proud to announce World Cup-winning products from last winter are now available to you. The amazing Raptor WCR boots, the fantastic Freeflex ST bindings, and our EMC-enhanced race skis will inspire you to reach for your biggest goals – World Cup Rebels goals.

ALPINE SKIING - FIS WC Alta Badia

Credit: GEPA